This documentary has been out a while but I just recently watched it in class (I'm a design major). Ever since, I can't stop taking notice of every font around me. Serifs (strokes on the ends of upper and lowercase letters), Sans Serif (without serif), script font, decorative, etc... etc... etc...FONT FONT FONT... everywhere.. ahhhh.
Helvetica was designed by Max Miedinger in 1957. The movie was a 50th birthday celebration of the font. It is a distinctive Sans Serif type. We see it every day. Check out Web Designer Depot for 40 brands that use Helvetica. American Apparel, JEEP, BMW (to name a few). Street, subway and stop signs are all, say it class, Helvetica! The movie has several designers, young and old, explaining why they are for helvetica or against it. I'm all for creativity in type. However, this classic has won me over. It's simple, clear and if you check out examples, I promise you will be blown away by its diversity (in my opinion). LOVE IT!
Oh and if you go to helveticafilm.com you can find out all about it for yourself. PLUS, go shopping, any purchase gets you a free sharpie that writes in helvetica (how cool).
P.S. It's online at Netflix
P.S. It's online at Netflix
0 comments:
Post a Comment